BUYcott Israel Update: Huge Success for MEC Initiative

The Nov. 29 BUYcott Israel Action in support of Mountain Equipment Co-op’s Ethical Sourcing Policy was an outstanding success right across Canada. Every city reported that many friends of Israel visited their local MEC outlets to enthusiastically purchase memberships in the co-op and Israeli produced goods.

Our team in Vancouver partnered with AHAMedia to documents the day’s events. Click here to view pictures and video of BUYcotters showing off their purchases and expressing their support for MEC’s sourcing policy.

The event got positive coverage in the media and the blogosphere. Of special note was an editorial in the Calgary Herald: “Ignore boycott, it’s time to buycott Israel.”

MEC continues to be the target of anti-Israel activists, who will be active at the next AGM in April 2010. You can help us defeat this overt attempt to politicize one of Canada’s most ethical retailers by becoming an MEC member before December 19, 2009. Click here to purchase a membership online.