An opportunity to discuss and explore best practices in connection to Jewish and Pro-Israel advocacy in Canada.
CIJA Pacific Region is excited to be hosting an Israel Advocacy Symposium in Vancouver.
When: Sunday, May 28th, 2017 @ 10:00am-3:00pm. Doors open at 9:30am
Where: Vancouver Talmud Torah, 998 West 26th Ave, Vancouver, BC V5Z 2G1
What: Israel Advocacy Symposium, an event for community members. Admission includes access to programming, light breakfast and lunch. Kosher dietary rules observed.
Keynote Speaker: Terry Glavin
Terry Glavin is a columnist for the National Post and the Ottawa Citizen and a weekly contributor to Maclean’s magazine. His assignments in recent years have taken him to Afghanistan, Israel, the Russian Far East, the Eastern Himalayas, Iraq, Syria, Turkey, Jordan, Geneva, China, Hong Kong, Taiwan and Central America. He is the author of seven books and the co-author of three, published in Canada, Germany, the United States and the United Kingdom. He has won more than a dozen literary and journalism awards, including the Hubert Evans Prize and several National Magazine Awards, and the B.C. Lieutenant-Governor’s Award for Literary Excellence. Terry’s most recent book is Come From the Shadows: The Long and Lonely Struggle For Peace in Afghanistan.
Plenary Session #1: Exploring Bias: Israel and the Media
With all the misinformation, disinformation and selective news about Israel broadcasted around the world, delivering a complex, nuanced and balanced message can be challenging. In this session, using case studies and real-life examples, we will explore some of the ‘best practices’ of public advocacy and Israel education through the experiences in the field by one of Israel’s most passionate educational tourism experts.
Speaker: Uri Goldflam
Born in Jerusalem and raised in South Africa, the U.S. and Israel, Uri Goldflam has worked in the field of Israel education for the past 24 years in various positions in Israel and abroad. Uri served as the Director of the Raphael Recanati International School at The Interdisciplinary Center Herzliya from 2004 to 2008 , where he continues to be a member of the adjunct faculty. He has also served as the Director of External Relations and Resource Development for the Society for the Protection of Nature in Israel. Uri holds a BA in International Relations and Judaic Studies and an MA in International Relations from the Hebrew University in Jerusalem. He is the founder of “Shalhevet”, a private educational a
nd consulting company, and works as a popular lecturer, educational consultant and licensed tour guide for local and visiting groups while traveling throughout Israel. He lives in Tzur Hadassah in the Jerusalem Hills where he serves as an elected representative to the town council. Uri blogs on a range of contemporary topics and is regularly published in The Times of Israel.
Plenary Session #2: Speaking With Canadians About Israel
The need to build support for Israel among Canadians is particularly important given the limited knowledge and lack of connection most Canadians have when it comes to Israel. The Middle East is one of the most complex subjects to comprehend. Problematic myths about the region and media coverage that is often skewed or incomplete make it difficult for average viewers to appreciate the true character of Israel and the threats facing Israelis. Providing an inside look at public opinion research CIJA has conducted to measure Canadian attitudes toward Israel, this session offers a number of insights, tools, tips and a framework for effective advocacy.
Speaker: Steve McDonald
Deputy Director, Communications and Public Affairs
The Centre For Israel And Jewish Affairs.
As Deputy Director, Communications and Public Affairs for CIJA, Steve McDonald serves as a spokesperson for the Jewish community in the national media, prepares written advocacy materials, and offers communications advice to Jewish Federations and campus groups. Prior to joining CIJA, he spent ten years working in politics. During this time, he served in the office of a Member of Parliament, on various political campaigns, and as a consultant and federal lobbyist for a private sector firm, Crestview. His work entailed a broad span of activities – including drafting proposed ethics legislation, training Members of Parliament and their staff in communications, conducting polls for political parties and corporations, and advocating policies to government officials on behalf of clients. In both 2010 and 2011, the parliamentary newspaper The Hill Times named him as one of Canada’s “Top 100 Lobbyists” – one of the few members of the list under the age of 30 at the time.
Plenary Session #3: Citizen Journalism: The Power of Digital Advocacy
The concept of citizen journalism is based upon public citizens playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information. The use of digital technology to contact, inform, and mobilize a group of concerned people around an issue or cause has empowered citizen journalists to become digital advocates. Tweeting, blogging, Instagram and Facebook posting are valuable ways to show support for organizations or issues of common concern. This session provides the tools and skills necessary to effectively communicate online by sharing clever messages, images and videos that highlight Jewish issues. Whether using Facebook, Twitter, YouTube, Instagram or another social media platform, participants will learn how to implement online best practices for daily use.
Speaker: Rachel Friedman
Manager, Digital Marketing
The Centre For Israel And Jewish Affairs.
Rachel Friedman graduated from York University, where she received her degree in Global Political Studies. She later pursued a post-graduate certificate at Seneca College in Non-Profit Leadership and Management, which included internships with JVS Toronto and Toronto March of the Living. In 2014, Rachel joined CIJA as the Manager of Digital Marketing. In this capacity, she monitors and maintains all of CIJA’s social media accounts, and is the sole person responsible for the oversight of the production of all CIJA videos. In 2016, Rachel collaborated with Google to secure $10K in Google text ads annually to advance CIJA’s online marketing initiatives. Rachel loves cooking and trying new and exotic foods. Earlier this year, she was married to her husband, Eric.